Meet Anna — navigating life with celiac disease, one meal at a time.
A detailed user persona for the Gluten-Free Lifestyle app. Based on research with celiac disease community members, representing a 28-year-old professional managing celiac disease who needs quick, reliable information in her daily life.
I just want to eat out without worrying if I'll be sick tomorrow.
— Anna Wiśniewska, Marketing Specialist, KrakówAnna needs product information within 3 seconds of scanning. Any longer and the app becomes a source of friction rather than help in real-life situations like busy supermarkets.
Anna trusts reviews from other celiacs over official labels. Peer verification is a key trust signal — she actively avoids products with no community data.
Restaurant choice affects social plans. Anna sometimes skips outings because she can't verify restaurant safety in advance. A reliable map feature could directly improve her quality of life.
"May contain traces of wheat" creates the same anxiety as explicit gluten content. Anna needs clear, color-coded risk levels — not ambiguous legal disclaimers.
Anna's persona was built through a combination of qualitative depth and quantitative scale, capturing both the emotional weight and behavioral patterns of living with celiac disease.